Compression therapy is recommended by hospitals and physicians to help prevent DVT and for other indications. Today, consumers are seeking relief on their own for tired, achy legs. Athletes, travelers, pregnant women and workers on their feet all day are all looking for the kind of added leg support that CURAD compression hosiery delivers.
The Curad name boosts sales
In a survey, 77 percent of all participants recognized the CURAD brand name.1 As a dealer of Curad compression garments, you will be providing instant name recognition for your customers. In addition, a $4 million national marketing campaign integrating TV and radio spots, magazine print ads, billboards and promotional events is reinforcing the CURAD name and familiar green box even further in consumers' minds. That's an added bonus for retailers.
Reference: 1 TNS Survey. Sponsored by TABS Group. August 2008. Data on file.